INTRODUCING ENRICH FINANCE

A rebalancing tool for DIY investors

Take complete control of your portfolio with custom allocations, smart rebalancing notifications, and tax-aware strategies. No hand-holding, just powerful tools.

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No credit card required.
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Tools optimized for DIY asset allocators

Enrich is designed for hands-on investors who want absolute control and flexibility over their portfolio building. Set your own rules, align your asset allocation with your real goals, and organize each investment according to what matters most to you. Move beyond cookie-cutter advice: everything is transparent, customizable, and built for people who want to do it themselves, their own way.

One App Icon
One app, all accounts

Connect each of your brokerages accounts — see your full financial picture in one place. We support over 11,000 institutions.

Goal Icon
Portfolios that match your goals

Create separate investing plans for each goal (like retirement, a new home, or kids' college funds) with tailored strategies for each.

Rules Icon
Your strategy, your rules

Set rules by region, market cap, sector and more —build a portfolio that fits your unique strategy, not someone else’s template.

Actual Asset Allocation Icon
See true asset allocation

We look through every ETF and mutual fund, so your asset allocation truly reflects what you own—not just fund names.

Alerts Icon
Automatic alerts that matter

Get notified for smart rebalancing and tax-saving opportunities—no more logging into multiple apps or checking the news.

Mobile Icon
Mobile-first

Manage your entire portfolio from anywhere with a simple, seamless mobile experience built for real life.

One App Icon
One app, all accounts

Connect each of your brokerages accounts — see your full financial picture in one place. We support over 11,000 institutions.

Goal Icon
Portfolios that match your goals

Create separate investing plans for each goal (like retirement, a new home, or kids' college funds) with tailored strategies for each.

Rules Icon
Your strategy, your rules

Set rules by region, market cap, sector and more —build a portfolio that fits your unique strategy, not someone else’s template.

Rules Icon
See true asset allocation

We look through every ETF and mutual fund, so your asset allocation truly reflects what you own—not just fund names.

Alerts Icon
Automatic alerts that matter

Get notified for smart rebalancing and tax-saving opportunities—no more logging into multiple apps or checking the news.1

Mobile Icon
Mobile-first

Manage your entire portfolio from anywhere with a simple, seamless mobile experience built for real life.2

Your data. Your rules. We just help you use it smarter.

We don’t sell your data. We don’t pitch you investment products. We’re not here to upsell, cross-sell, or bug you to “bring over more assets.”

You own your data—and the keys. We just keep an eye on it, securely and quietly, so you stay in control.

Stacked App experiences

We charge for our tools,
not your assets

$50/year

or $5/month

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Free till end of 2025. No credit card required.

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FAQs

How does our tool make personal finance easier?

We handle the math, connections to accounts, and monitoring—so you don’t have to.

Can I tailor my investment plan?

Yep—bring your own asset allocation strategy. Assign specific strategies for each financial goal.

Is my data safe with you?

We use industry-standard encryption and partner with regulated providers to safeguard your data. Your personal financial information is never sold.

How do you help me set up my financial goals and plan?

You dream it, we’ll help size it up and show you what it takes.

Footnotes
1
Reliance on notifications presents possibility of untimely alerts, tax consequences of acting on automated notices, and third-party data integration outages.
2 A mobile first experience presents potential issues around cybersecurity threats, mobile outages, or data-synching errors.