Your financial goals are unique to you. You might be saving for a child's education, a down payment on a home, or even annual family vacations. Each goal has a different timeline and risk tolerance. Lower priority or long-term goals might justify taking on more risk, while near-term, critical ones likely need a more conservative approach.

While treating the entire net worth as one portfolio increases diversification and financial flexibility, and has little overhead to manage, it lacks the psychological benefits of seeing “progress per goal.” Each goal can also benefit from specific, tax-advantaged accounts. For example, a 529 plan offers tax-deferred growth for education savings. A 401(k) or IRA provides tax benefits for retirement. This is "asset location"—placing investments in the most tax-efficient accounts. It complements "asset allocation," which is your mix of investments. Aligning the right financial tools with each goal is key to increasing your savings and staying organized.

Whether you’re saving for major milestones or managing recurring expenses, you shouldn't need complex Excel spreadsheets or have to pay high advisory fees to figure it all out. The Enrich App helps empower you to do it yourself.

How we help you build goal-based portfolios

At Enrich, we believe each financial goal deserves its own strategy. That’s why our app lets you create goal-specific portfolios designed for your unique objectives and timelines. By aligning asset allocation with each goal’s purpose, we believe you can improve your likelihood of success for each goal — whether you're saving for a vacation or building a college fund (according to Harry Markovitz).

This personalized approach helps to ensure your investments work smarter for each goal. Short-term goals can take a more conservative asset allocation strategy to preserve capital, while long-term goals can leverage higher-growth strategies. By matching portfolios to your goals, you can develop a targeted investment strategy for that goal and ensure that you are on track towards that goal.¹ With Enrich, achieving your financial dreams is in your hands with less overhead.

Enrich allows you to assign specific investments within an account to individual goals, rather than limiting you to assigning an entire account to just one goal. This flexibility lets you tailor your strategy with precision. For instance, a single stock can be tied to a long-term retirement goal, while another fund supports a short-term savings objective. This level of customization empowers you to manage your financial plan with greater clarity, helping to make it easier to achieve multiple goals at once.

We also consider the tax advantages of each holding to make your portfolio more tax-efficient. By analyzing the tax implications of your investments, our platform helps you reduce taxes on your investments so you can retain more of your returns ².

And if you like to keep things organized under one big umbrella, just create one goal within the Enrich App.

Footnotes

¹ Investing in the market involves inherent volatility and carries the risk of loss of principal.

² Note that taking a targeted strategy can potentially lead to higher turnover, tracking error, or underperformance.