Build wealth for early retirement (FIRE)
High-Income Accumulators (FIRE)
3
Grow my portfolio aggressively, even with higher risk
Generate consistent income from my investments
High-Yield Dividend Chasers
3
Dividend Growth Investors
2
Dividend Retirement Drawdown Investors
2
Preserve wealth and minimize taxes
Tax Optimization Focused
3
Keep things simple and low-maintenance
Target Date Fund Investors
2
Invest in line with my values (ESG, impact)
I'm navigating a major life change (inheritance, divorce, job loss)
Life Transition Navigators
3
I work with a financial advisor
Mass Affluent Advisor Clients
2
High Net Worth Advisor Clients
2
Ultra-High Net Worth Advisor Clients
2
I use a robo-advisor (Betterment, Wealthfront, etc.)
Entry-Level Hybrid Robo-Advisor Users
2
I use a hybrid service (robo + human advisor)
Entry-Level Hybrid Robo-Advisor Users
2
Affluent Hybrid Robo-Advisor Users
2
Mass Affluent Hybrid Robo-Advisor Users
2
I manage everything myself (DIY)
Three-Fund Portfolio Adherents
2
I mostly let my 401(k) run on autopilot
Target Date Fund Investors
3
I'm looking for someone to handle it for me
I actively trade or manage positions frequently
Less than 1 hour (set it and forget it)
Target Date Fund Investors
2
1-3 hours (occasional check-ins)
Three-Fund Portfolio Adherents
2
Asset Allocation ETF Investors
2
Dividend Growth Investors
1
4-10 hours (regular monitoring and rebalancing)
High-Income Accumulators (FIRE)
1
10-20 hours (active research and trading)
20+ hours (it's practically a hobby or side job)
Mostly cash or high-yield savings accounts
Target date fund or employer 401(k) default
Target Date Fund Investors
3
Diversified index funds (US, international, bonds)
Three-Fund Portfolio Adherents
3
Asset Allocation ETF Investors
2
Individual stocks I pick myself
Options, futures, or leveraged ETFs
Dividend-focused stocks or funds
High-Yield Dividend Chasers
2
Dividend Growth Investors
2
Hybrid Dividend Investors
2
Mix of crypto, real estate, and traditional assets
Crypto-Integrated Allocators
2
Alternative Assets Allocators (VC/PE/HF)
1
Heavy concentration in one stock (employer, inheritance, etc.)
Concentrated Stock Position Holders
3
Startup equity, angel investments, VC/PE funds
Alternative Assets Allocators (VC/PE/HF)
2
I trust them and rely on their guidance
Mass Affluent Advisor Clients
2
High Net Worth Advisor Clients
2
Ultra-High Net Worth Advisor Clients
2
I'm open to advice but prefer robo or hybrid services
Entry-Level Hybrid Robo-Advisor Users
2
Affluent Hybrid Robo-Advisor Users
2
Mass Affluent Hybrid Robo-Advisor Users
2
I don't trust them—I'd rather do it myself
I want someone to handle it, but haven't found the right fit
Life Transition Navigators
1
I use them for specific needs (taxes, estate planning)
Tax Optimization Focused
2
Ultra-High Net Worth Advisor Clients
1
Very low—I want stability above all else
Target Date Fund Investors
1
Low to moderate—slow and steady growth
Three-Fund Portfolio Adherents
2
Dividend Growth Investors
2
Moderate—balanced between growth and safety
Asset Allocation ETF Investors
2
Hybrid Dividend Investors
2
High—I want maximum growth potential
High-Income Accumulators (FIRE)
1
Very high—I'm comfortable with volatility and losses
Crypto-Integrated Allocators
2
Buy and hold index funds forever (Bogleheads approach)
Three-Fund Portfolio Adherents
3
Follow proven investors (Buffett, institutional 13Fs)
Chase growth stories and hot trends
Deep value investing (undervalued companies)
Factor-based or quantitative strategies
Income generation through dividends
High-Yield Dividend Chasers
2
Dividend Growth Investors
2
Active trading for short-term gains
Invest based on conviction in specific themes
Alternative assets (startups, VC, PE, real estate)
Alternative Assets Allocators (VC/PE/HF)
2
Less than $10K
Entry-Level Hybrid Robo-Advisor Users
1
$10K - $50K
Target Date Fund Investors
1
$50K - $100K
Three-Fund Portfolio Adherents
1
Entry-Level Hybrid Robo-Advisor Users
1
$100K - $500K
Mass Affluent Advisor Clients
2
Affluent Hybrid Robo-Advisor Users
2
High-Income Accumulators (FIRE)
1
$500K - $1M
Mass Affluent Hybrid Robo-Advisor Users
2
High Net Worth Advisor Clients
1
$1M - $10M
High Net Worth Advisor Clients
3
Tax Optimization Focused
2
$10M+
Ultra-High Net Worth Advisor Clients
3
Alternative Assets Allocators (VC/PE/HF)
2
I don't really think about taxes
Target Date Fund Investors
1
I'm aware but don't actively optimize
I use tax-advantaged accounts (401k, IRA, HSA)
Three-Fund Portfolio Adherents
1
High-Income Accumulators (FIRE)
2
Self-Employed Allocators
1
I actively tax-loss harvest and manage capital gains
Tax Optimization Focused
3
Affluent Hybrid Robo-Advisor Users
1
I work with a CPA or tax advisor for strategy
High Net Worth Advisor Clients
2
Ultra-High Net Worth Advisor Clients
2
Tax Optimization Focused
2
W-2 employee with steady income
Target Date Fund Investors
1
High-Income Accumulators (FIRE)
1
Self-employed, freelancer, or small business owner
Self-Employed Allocators
3
High income ($150K+ household)
High-Income Accumulators (FIRE)
2
Tax Optimization Focused
1
Mass Affluent Advisor Clients
1
Retired or drawing down savings
Dividend Retirement Drawdown Investors
2
Between jobs or in career transition
Life Transition Navigators
2
Multiple income streams (side hustles, passive income)
High-Income Accumulators (FIRE)
1
Dividend Growth Investors
1
Inheritance or gift
Life Transition Navigators
1
Company stock windfall (IPO, acquisition, vesting)
Concentrated Stock Position Holders
3
Tax Optimization Focused
1
Real estate sale or rental income
Divorce or major life transition
Life Transition Navigators
3
Business sale or exit
Alternative Assets Allocators (VC/PE/HF)
2
Ultra-High Net Worth Advisor Clients
1
Keep it simple—index funds and forget it
Three-Fund Portfolio Adherents
2
I want to beat the market
I follow what successful investors do
I invest based on data and backtesting
I want consistent income, not just growth
High-Yield Dividend Chasers
2
Dividend Growth Investors
2
I'm willing to take big risks for big rewards
I invest in what I believe in (themes, impact)
I want experts to manage it for me
Mass Affluent Advisor Clients
2
I'm exploring alternatives beyond stocks/bonds
Alternative Assets Allocators (VC/PE/HF)
2
Crypto-Integrated Allocators
2
“If you want something done right, do it yourself.” Let’s show you how.