Spreadsheet Fail

Why spreadsheets don’t cut it

If you’ve got more than one investing account, more than likely your broker’s dashboard is only telling you part of the story. So you started logging into each of your brokerage accounts and copying and pasting their values into a spreadsheet. But it's cumbersome. You want something that lets you see balances and recent performance. You want to see your true asset mix across accounts, or whether your taxes and goals are quietly drifting off plan. You probably need a portfolio tracker.

This guide walks through portfolio trackers that help serious DIY savers keep multiple accounts in one view, then shows where a dedicated “portfolio intelligence” layer can help with rebalancing alerts, tax‑loss opportunities, and goal tracking.

Benefits

What a portfolio tracker should do for you

Before we rank tools, it helps to decide what “good” means for you. At a minimum, we think a modern tracker should:

Enrich supports 11000+ brokerages including Robinhood, Fidelity, Schwab, Vanguard, Wealthfront, Coinbase, and JPMorgan Chase

Connect Accounts

Pull in all your investable accounts: taxable brokerage, workplace plans, IRAs, maybe HSA, and cash, not just one broker.

Asset Allocation

Show your actual asset mix across accounts (stocks, bonds, cash, funds, sectors, and sometimes factors such as market cap, growth vs. value, and/or regions).

Enrich makes it easier to track your financial goals

Performance Tracking

Track performance sensibly, including dividends and contributions over time.

Enrich's asset allocation engine is highly customizable, so you can create any allocation sleeve you like

Benchmarking and Drift

Enrich app goal dashboard showing total portfolio value across retirement, education, property, and vacation goals

Make it easy to see if your current mix still matches the plan you thought you were following.

The gap in today's wellness stack

Your high earners have outgrown budgeting apps.

Many employees with 401(k)s, IRAs, and equity comp don't have a clear picture of whether they're actually on track to meet their financial goals, such as retirement, home purchases, or a child’s education. They're managing multiple accounts at multiple brokerages - often in spreadsheets - and no existing benefit solves that.

Budgeting tools don't address investing:

Mint, YNAB, Monarch, and financial wellness apps focus on spend, not portfolio strategy across accounts.

Hiring advisors can be costly and often unnecessary:

Many high earners mostly need clarity on whether their current strategy will meet their goals, rather than full‑time portfolio management.¹

Engagement with robo-advisors is low²:

DIY investors don't want to hand over their money. They want a tool that respects their strategy.

Existing portfolio-tracking tools have a sales-rep tie-in:

Many are lead-generation tools for financial advisors. Keep your employees' inboxes and phones from being constantly disturbed.

Why Enrich for PEO partners

Three things your clients' employees get nowhere else.

Why Enrich

Why Savvy DIY Investors Choose Enrich

Partner agreement

Simple co-marketing agreement. You receive a dedicated enrollment code per client company.

Benefits enrollment

Add Enrich to your benefits marketplace or deploy our comms kit via your existing benefits email sequence.

Employee self-serves

Employees download the iOS app, enter the code, and connect their accounts. Enrich handles all support.

You get reporting

Anonymized engagement metrics monthly (% activated, accounts connected, NPS) so you can show value at renewal.

Need Answers?

Common questions

Does this create fiduciary exposure for us?

No. Enrich provides portfolio intelligence only—it never executes trades, makes investment decisions, or holds assets. You're distributing a software tool.

What if employees don't adopt it?

We provide a full comms kit tuned to your high-earning employees. Enrich is designed for the exact audience most likely to seek out financial tools and least served by what's currently available. There are no employee minimums. You pay for those using the service.

Does this overlap with our existing 401(k) advisor?

No overlap. Enrich doesn't give specific fund recommendations or manage plan assets. It shows employees how their 401(k) fits within their total portfolio—a view the plan advisor doesn't offer. We think it complements it.

Is our employee data secure?

Enrich uses Plaid - a read-only encrypted connection between brokerages and Enrich. Neither Enrich nor Plaid sees or stores login credentials or account numbers. Enrich is SOC 2 certified³.